Archive for June, 2009

The #1 Reason Salespeople Fail!

Wednesday, June 24th, 2009

Work Ethic!  That’s right, work ethic as in lack of work ethic! 

If I had a quarter for every talented salesperson I’ve ever hired or been around who was full of potential, held multiple college degrees, possessed superior product knowledge and incredible sales acumen, but who despite everything going for them still managed to somehow fail, I would be an extremely wealthy guy.  Yes, I am being somewhat facetious, but my point is still spot-on because in my 22-year sales and management career, I can assure you, unequivocably and without a doubt, the #1 reason salespeople fail is poor work ethic. 

Unfortunately for sales management and leadership, you can’t teach work ethic, and no amount of product knowledge or industry experience or sales training is going to make up for lack of work ethic so don’t fool yourselves.  Thinking that just because a salesperson has a college degree from Stanford or Yale, or has 20 years industry experience is going to make them successful is naive to say the least.

There is a reason why 20% of the salespeople make 80% of all the money.  All the pedigree in the world can’t make up for lack of work ethic.  Moreover, you can’t teach work ethic.  It’s the one intangible that separates top performers from poor performers.

Tom Mangini / Founder / The Sales Advisory Board
Copyright 2009 / The Sales Advisory Board: http://www.thesalesadvisoryboard.com/

General Colin Powell’s Thoughts On Leadership

Thursday, June 18th, 2009

I remember reading an article by former Secretary of State, General Colin Powell on leadership that struck a chord with me a few years ago.  In particular, there was one statement he made that was incredibly powerful.

He said… “Being an effective leader means sometimes pissing people off!”

In my own management career, I’ve had the opportunity to work with other sales managers, many of whom reported directly to me.  As I think back, many of these management professionals were talented individuals, but there seemed to be a common denominator between many of them who failed which is in-line with what Powell says about being a good leader.

Often, we as leaders can get caught up in being popular with our direct reports or sales organization to the extent that we become ineffective as leaders because we’re more concerned with being well liked than holding our people accountable or driving change throughout the organization.  If you think about it, most everybody wants to be liked, but I think it prudent to remember that if we’re solely driven by achieving popularity or fostering an overly-collaborative workplace where sensitivity surpasses the need for results, we are probably not helping our people to become more successful because we’re not focused specifically on their overall success.  Therefore, in the end, they are probably not going to like us anyway because if they are failing, and the company is failing, it results in a lose-lose scenario for everybody.  In business, everything rises or falls with leadership!

Tom Mangini / Founder / The Sales Advisory Board
 Copyright 2009 / The Sales Advisory Board: http://www.thesalesadvisoryboard.com/

Sell Yourself First. Make The Sale Second!

Thursday, June 11th, 2009

Too many times in my sales management career, I’ve worked with salespeople who failed to grasp this very important concept when it came to achieving success in their sales endeavors.  In an attempt to make a sale happen, they often rushed forward like a bull in a china shop, completely neglecting the importance of building a foundational and professional relationship with their prospects.  I’m not talking about a personal relationship where you go to a movie or happy hour together.  I’m speaking about a professional relationship where trust and respect is prevalent.  Whether we like to hear it or not, people buy from people they like, trust and respect.  Unfortunately, too many salespeople fail to comprehend this all-important aspect of being a top performing sales professional, and they mistakenly try to sell their product/service before they’ve done a sufficient job of selling themselves first.  My philosophy when it comes to selling is that there are three key steps you must accomplish to make a sale happen:

1. Sell yourself
2. Sell your product/service
3. Sell the company behind the product/service

I would like to point out the importance of the order in which you accomplish these three vital steps in the sales process.

When you focus on selling yourself first, the road to making a sale is a much smoother path with fewer hills to climb, resulting in greater sales success.

Tom Mangini / Founder / The Sales Advisory Board
Copyright 2009 / The Sales Advisory Board: http://www.thesalesadvisoryboard.com/