Work Ethic! That’s right, work ethic as in lack of work ethic!
If I had a quarter for every talented salesperson I’ve ever hired or been around who was full of potential, held multiple college degrees, possessed superior product knowledge and incredible sales acumen, but who despite everything going for them still managed to somehow fail, I would be an extremely wealthy guy. Yes, I am being somewhat facetious, but my point is still spot-on because in my 22-year sales and management career, I can assure you, unequivocably and without a doubt, the #1 reason salespeople fail is poor work ethic.
Unfortunately for sales management and leadership, you can’t teach work ethic, and no amount of product knowledge or industry experience or sales training is going to make up for lack of work ethic so don’t fool yourselves. Thinking that just because a salesperson has a college degree from Stanford or Yale, or has 20 years industry experience is going to make them successful is naive to say the least.
There is a reason why 20% of the salespeople make 80% of all the money. All the pedigree in the world can’t make up for lack of work ethic. Moreover, you can’t teach work ethic. It’s the one intangible that separates top performers from poor performers.
